We know course managers have a lot on their minds. Sometimes, taking care of the pro shop takes a lot of energy and time away from ensuring customer satisfaction. By using Chronogolf’s fully integrated tee sheet, managers can connect their golfers directly to the POS, manage Pro Shop inventory, track purchase orders, and generate reports with unprecedented accuracy.
Pro Shops are feeling the squeeze. From one side, large online retailers are offering discounts few brick and mortar shops can compete with. From the other, competing courses in the neighborhood are carrying the same or similar merchandise.
Independent pro shops today are finding their own groove, offering more than low prices and generic product selections. They’re creating a unique identity for themselves, perfecting their customer service, and curating hard-to-find merchandise that attracts – and nurtures – a loyal golfer following.
Managing a pro shop is a blend of art and science. Sometimes you need to go on instinct, sometimes you need to look at the numbers.
Metrics matter for a number of reasons: they help you become more profitable, they help you bring in more sales, and they help you control costs. What’s more, when you approach banks, landlords, and suppliers, you need to have these numbers in hand, to demonstrate how well you’re managing your business.
Today, tons of golf courses are engaging with their customers online. They do so because this is where most communication happens. “70 percent of U.S. households now use the Internet when shopping locally for products and services.”
83% of Americans have a social media account, and 48% of them have interacted at least once with a company or institution online. 41% say it’s important for companies to have a social media presence. Of those with social media accounts, 28% would rather use social media to interact than to visit a physical location, and 59% agree that customer service via social media has made it easier to get questions and concerns resolved.
13 Tactics to Increase Revenue at Your Golf Course
Green Fee Play: No show rates are still a major pain point for golf courses. Without any added benefit, public golfers have no real incentive to honor their tee time. Offer small discounts on off-peak hours in exchange for credit card payment upfront. This gives the golfer just enough incentive to commit to the tee-time, and it also pushes traffic to your off-peak hours.
Memberships: Would you sell guests certain member benefits? Guests will often pay market rate for normal member services – like locker rental, club care, or charging privileges – for the chance to sample and experience the club. You will control the days and times of availability and the price for these privileges. This is an easy way for certain membership candidates to “sample” the club, and slowly integrate your facility into their lifestyles.
You can create an outstanding customer experience for your customers by personalizing your interactions with them. Chronogolf lets you look up customers’ spending habits as well as keep track of their personal preferences.
If you follow the classic 80/20 business rule, where 80% of your business comes from just 20% of your customers, Chronogolf makes it easy to know who that 20% is. Just pull up the report on sales by customer, and you’ll see who’s shopping with you most.
Chronogolf makes it easier to collect data from your customers too. Sales staff can either enter customer information collected over progressive conversations, or customers can enter in their email address on the customer facing display while the sales associate is ringing up their sale. Many customers like this option as it also gives them the opportunity to have receipts emailed.
An ounce of prevention is worth a pound of cure when it comes to reducing losses from fraud. Truth is, monitoring eliminates the temptation to steal.
Brian Warrener, Associate Professor in The Hospitality College at Johnson & Wales University, advises putting good procedures in place. This way there is a clear and precise protocol for staff to follow, even when it gets hectic.
Intelligent use of a good POS can help you to establish the most effective procedures for your bar. “The single biggest thing you can do to reduce theft is get rid of your cash register and use a POS system. A cash register is the Number One place for theft,” says consultant Mike Reis, BevIntel Seattle.