The Golf Business Tech Con: Where Technology and Golf Intersect

Posted by Christopher Dagenais on October 6, 2018

Every year industry operators descend upon Las Vegas for The Golf Business Tech Con to network with the industry's best technology providers and learn about where the future of golf is going. The event typically occurs at the ARIA Resort & Casino, and will take place over the second week of October.

The Golf Business TechCon involves two days of education sessions, networking, cocktails and social events at Top Golf Las Vegas. Education sessions involve both lecture and Q&A components. Industry members can register to attend this leading conference at their website


golf business tech con

Who Should Attend Golf Business Tech Con?

The Golf Business Tech Con is a forum for the golf industry to discuss what technology offers to golf management, maintenance, marketing, and more. Industry operators can get their hands on the latest equipment and learn how to implement modern technology at their operations.

Beyond seeing what's new within the industry, the conference's learning sessions offer an opportunity to hear from the industry's best and brightest thought leaders. Updating any business with new technology isn't useful unless a strategy accompanies implementation. The Golf Business Tech Con is a great place to learn where to start building a technology strategy and get personal advice.

Last year the conference held education sessions which covered a number of topics including:

  • Reaching Your Customers in the Age of Assistance
  • Leverage Your GPS to Market to Your Captive Audience
  • Intersection of Technology and Irrigation
  • Booking Tee Times Online: Perspectives from Golfers, Operators and Technology Providers
  • Advanced and Innovative Ways to Drive Revenue With Your Point-of-Sale Software
  • Getting Your Golfers to Use Your Online Store
  • Loyalty Programs Technology Panel
  • Engaging Your Staff Through Technology
  • Data Privacy and Security: How Recent Changes Affect All Course Operators
  • Getting a Grip on Virtual Reality
  • The Price is Right: Dynamic Pricing Strategies
  • Driving Revenue With Social Golf

Going to these education sessions can give you amazing insights on the future of the golf industry and trends that are popping up right now. It's a great idea to bring a notepad or a tablet so that you can take notes during the conference. Not only will this going to help you keep track of what’s going on, but you’ll also be able to review the notes once you’re back home at your course. You can then take a look at your golf course and your customer data and make decisions on what innovations you can bring to your course.

golf tech con convention center panel

How to leverage networking opportunities

“Networking” is a business term that is thrown around a lot these days, but many people don’t really know how powerful creating connections is. Having relationships with other operators means that you’ll gain insights into what other courses are doing, giving you great ideas for innovations you can bring to your own facility.

Being friendly with your suppliers means that you’ll be able to have more of an input on the products that they’re providing and you can leverage their contacts with other influential people in the golf industry to grow your course. Additionally, more vendors are now creating blogs, and often times they’ll write a spotlight piece on their favourite customers, which can give a huge boost to that golf course’s exposure.

golf tech con networking

Don't skip out on social events!

There’s plenty of time for socializing at the Golf Business TechCon. Breakfasts are a great way to start the day out on a friendly foot and get to know other attendees in a comfortable setting. You should also attend the Topgolf Las Vegas Event. A shuttle bus will take you to the site and back to the hotel afterwards. This event is a great way to unwind after a long day and to show off your swing. Social events are a great extension to your networking, you can use them to add a more personal touch to the business relationships that you’re creating.

Where to get insights from the leaders at Chronogolf

Chronogolf’s VP of Corporate Development, Matt Welliver, will take part of an education session on Thursday the 11th called “Advanced & Innovative Ways to Drive Revenue With Your Point-of-Sale Software” from 3:00- 3:30pm. You’ll learn about advanced reporting and inventory management, omni-channel selling, as well as a variety of other topics. You can also attend a Loyalty Programs Panel featuring Chronogolf’s Sales Director, David Hope, where golf technology experts will discuss and demonstrate new technology that can power your loyalty rewards program.

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