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Alex Lavoie

I love culture, entertainment, marketing and most importantly golf! My goal is to bring interesting new ideas to the golf industry. Want to collaborate on a post? Let's chat over email: alavoie@chronogolf.com
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October 7, 2019

Golf Courses Are Tired of Getting Beaten Up by Inattentive Providers: Here's How to Make a Switch

The golf industry is catching up with other industries, even if some areas appear to be behind. Legacy technology providers have trapped their customers into using dated software w...
Alex Lavoie Alex Lavoie
Operations
October 2, 2019

Does Your Golf Management Software Work for Your Golf Course? 5 Questions to Ask

It’s the heart and soul of your operation. Your tee sheet, POS, marketing tools, and business intelligence software is capable of streamlining operations, driving revenue, and prov...
Alex Lavoie Alex Lavoie
Golf Operations
September 11, 2019

How LeadingCourses and Chronogolf by Lightspeed are Connecting Golfers and Golf Clubs in Europe

Tee time marketplaces represent a valuable channel that golf courses can use to market and sell their tee times. The trend is catching on in Europe with LeadingCourses, a major tee...
Alex Lavoie Alex Lavoie
News
August 21, 2019

Loyalty Program with Del Ratcliffe | Golf Industry Podcast Ep.13

“The more golf you play, the more you actually save” is the philosophy of the Ratcliffe Golf Services Loyalty Program. In this episode, we talk about the importance of Loyalty Prog...
Alex Lavoie Alex Lavoie
Golf Industry Podcast
August 5, 2019

7 Golf Scorecard Design Best Practices [Includes Free Scorecard Design Generator]

Every golf course has a scorecard, but not every scorecard is created equally. Some golf courses have very well designed templates that clearly reflect a strong brand image, while ...
Alex Lavoie Alex Lavoie
Popular Golf Operations
July 30, 2019

Email Marketing and Automation with Del Ratcliffe | Golf Industry Podcast Ep.12

In this episode, we are honored to discuss email marketing and other best practices with Del Ratcliffe, President of  Ratcliffe Golf Services. We also talk about Chronopitch and ho...
Alex Lavoie Alex Lavoie
Golf Industry Podcast Popular
July 16, 2019

Yardage Book Design: Our Complete Guide [Free Template]

Have you ever felt lost on the course, not sure whether to lay up or put the ball to the back of green? Yardage books are vital for helping golfers understand the challenges a cour...
Alex Lavoie Alex Lavoie
Golf Operations
July 9, 2019

Our Top Golf Course Newsletter Best Practices [Free Email Template]

It wouldn't be surprising to hear that your golf course has a newsletter it sends to a list of customers, most golf courses do. Here at Chronogolf, we've seen many golf course news...
Alex Lavoie Alex Lavoie
Marketing & Data
June 26, 2019

Millennial Golfers: 16 Ways to Target Young People and Get Them Playing Your Golf Course

Golf operators are struggling to attract millennial golfers to their courses. This not a new challenge: changes in technology, millennial culture, and the internet have left direct...
Alex Lavoie Alex Lavoie
Marketing & Data Popular
June 25, 2019

4 Reasons Why Tee Time Call Centres Help Golf Courses Generate More Revenue

We've all been there. It's a busy Saturday morning, there's a line that's practically out of the pro shop, and the phone is ringing off the hook with people asking for last minute ...
Alex Lavoie Alex Lavoie
Golf Operations
June 4, 2019

Golf Industry Trend Report: Rounds and Rates Are Increasing In Phoenix

The narrative within some circles of the golf industry is “rounds are down across the board”. If you believe this, you might want to rethink that.
Alex Lavoie Alex Lavoie
Marketing & Data
May 28, 2019

Women's Golf Day is Next Week: Are You Ready?

Have you heard of Women's Golf Day? It's a pretty cool initiative that we are big admirers of here at Chronogolf.
Alex Lavoie Alex Lavoie
Event Management

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