Social media is easily one of the most important channels available to your restaurant. Your restaurant will increase its online reach if you operate an active and interesting Facebook, Instagram, Yelp, and Twitter account.
The first step is making sure your online social media profiles are complete and up to date with contact information, location, website, and high quality pictures of both your dining room and your menu. You can register your business on for Facebook and Instagram easily through the Facebook for Business interface.
The majority of diners who visit your restaurant will search for your business and look at review sites. So, it is critical to make sure your Yelp profile is complete, alongside any other review website that is popular in your area. Update your contact information, provide quality images, and make sure to answer any review about your business.
Keeping your social media accounts active is another important piece of the puzzle. Post good looking pictures of your dining room decor, signature dishes, drink specials, wine selection and more. Another angle is showcase your staff to help build that human connection that comes with restaurant service.
Anything you post to social media should align with your brand, so make sure the quality, content and aesthetic of any picture or caption you post represents your business well.
Turning your customers into promoters is the last social media strategy you need to consider for your restaurant, and it is probably the most important.
Nearly everyone who visits your restaurant, especially young people, will have some kind of social media account. We’ve all seen our peers posting food pictures at restaurants with hashtags and restaurant tags.
These kinds of posts are incredibly valuable to your business because they act as online word of mouth about customer experiences at your restaurant.
There are many ways to encourage customers to post online about your restaurant, but here are a few quick tips:
- Make sure your restaurant is taggable in Instagram stories
- Include your restaurant handle on your menu and encourage shares
- Offer a special deal on their next if someone shares online
- Ask to tag a special customer in one of your instagram posts
- Offer loyalty rewards points to customers to share online
If you are successful with implementing a creative online word of mouth campaign you’ll see discussion online and your local awareness will explode.