Looking Back: Our Favourite Posts From 2018

Posted by Christopher Dagenais on December 26, 2018

The main goal of the Chronogolf Blog is to provide value to our readers through interesting and informative content. We strive to give golf managers the most relevant articles in the industry, with creative and powerful insights that can actually be applied at their courses.

2018 has been a great year for the team at Chronogolf. We are growing very fast and our product keeps getting better and better. The Chronogolf Blog has had a lot of success this year too. We launched a new website, had one of our posts go viral, and our awesome writing team grew to three people! 

We'd like to thank everyone who reads the blog for your continued support. We hope you enjoyed reading our blog this year and look forward to what's in store in 2019. Here's a look back at some of our favourite articles from 2018.

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1. Forget Millennials, Golf Has a Problem With Attracting Women

There seems to be a mad scramble in the golf industry to get the younger generation on the course. Of course, millennials are already a very important segment to target (and they'll only become more and more important) but there's another huge demographic that needs to be attended to by golf courses: women.

The sport has a long history of rejecting women from fairways, and now is the time to finally welcome them properly. Not only do women deserve to be given the same kind of attention that men get in golf, but they also represent a huge opportunity to grow the game. Click here to read the article.

2. Why Golf Courses Need to Partner With Local School Programs

This article presents a fresh way to grow the game of golf. Often times, golf isn't a sport that is taken up by kids because other sports, like soccer, are way more accessible. Offering an after-school program for your local education system not only means that you're helping the growth of golf, but you're also creating a great opportunity to grow your own golf course.

The best part is that you're not necessarily advertising directly to kids, you'll actually bring the parents into the game if you create a marketing plan that targets them. If you're not already convinced, check out the article where we discuss how a successful school program was implemented in Arizona. Click here to read the article.

3. The Ryder Cup With Paul Armitage | Golf Industry Podcast - Ep. 9

This episode of the Golf Industry Podcast features Paul Armitage, general manager of Le Golf National, the host of the 2018 Ryder Cup. Le Golf National is a great case study that shows how bringing new ideas to a golf course while maintaining the traditional appeal of a country club can lead to amazing growth.

Restructuring your business and implementing the right technology at your course can ensure success in the future. You'll get some key takeaways from the massive success of the facility that you can apply to your own operation.  Click here to read the article.

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4. How To Find The Perfect Pro Shop Floor Layout

The layout of your pro shop floor is actually crucial to maximizing the amount of money you bring in. In the article, you'll read about different types of layouts, which you can then choose from to best fit the space that you have. You'll also be able to push the products that make you the most money, all while showcasing everything else that you offer.

In the article, you'll learn about the importance of the power wall, choosing the right layout, and properly placing impulse items. Don't just guess where merchandise should go, base your decisions on scientific research. Click here to read the article.

5. How To Put Quick Service To Work At Your Snack Bar

Golf courses that serve food usually stick to either a snack bar that serves hot dogs or a clubhouse restaurant that serves full meals. However, there might be a happy medium that will work great for golf courses. Quick service restaurants, much like the ones at Ikea, are the perfect way to serve food quickly and efficiently, while also making that food both great-tasting and healthy.

Normal snack bar food is often unappealing, while a full-blown restaurant may be inconvenient. Learn how you can use a newer food service model at your operation to sell way more food while still giving a great experience. Click here to read the article.

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