Our Best Content From 2019

Posted by Philip Ednie on December 16, 2019

The Chronogolf Blog was created with one goal in mind: educating golf operators around the world with innovative content. From white papers to blog posts to virtual tools, we have created a lot of resources this year and without you, none of this would have been possible. Our interactions with our readers is truly what sparks the creation of meaningful content. 

We are fully aware that sometimes, with your busy schedule managing a golf course and so many resources to choose from, it might be difficult to determine which readings are worth your while. To help you efficiently grow your knowledge, we’ve put together our very best and most popular resources from 2019.

We would also like to take this opportunity to thank everyone for your continued support.  We hope you enjoyed reading our blog this year and we look forward to keeping the discussion flowing in 2020.

Blogs

Golf Course Membership Ideas: 11 Ways to Generate More Signings and Revenue

Your members are the most crucial customer segment. Not only do they represent recurring revenue related to membership fees as well as restaurant and pro shop purchases, but they are also ambassadors of your golf course. With such a high value per customer and the industry’s struggles to attract new players, maintaining and growing your member base becomes a crucial initiative to ensure the long-term health of your golf course

To do so, you need to rethink your membership strategy and how it will appeal to younger demographics while still catering to members who have long been loyal to your operation. Ultimately, your membership strategy should reflect the different markets you serve, your physical location, and the quality of your operation. Click here to read the blog post.

 

14 Amazing Golf Tournament Ideas You Can Use This Season

Tournaments are a key revenue driver at golf courses for many reasons. At their core, all golf tournaments, no matter how you choose to run it, needs to offer a fun experience for golfers where they can showcase their skills and socialize. 

Customer experience is a leading driver for loyalty! Even if you don’t run the most profitable tournament, you’ll still build relationships with golfers that will earn you far more money in the long-run. This season, take your events to the next level. Create a memorable experience that will have attendees come back to your golf course. Click here to read the blog post.

 

5 Mistakes Golf Courses Are Making on Facebook

By now, it's pretty obvious that golf courses need to have a Facebook page. However, many business owners don't see the real power of social media marketing yet. This is mainly due to the difficulty of publishing good content consistently and the fact that tracking the results from this marketing channel is not easy.

Don't feel discouraged though, just because you can't readily see the results, doesn't mean that they're not there. Implementing a strong social media marketing strategy at your golf course will grow your business in the long run.

Click here to read the blog post.golf-scorecard-generator-blog-min

White Papers

The Golf Marketer’s Toolbox

In today’s business landscape, data is the engine that drives all good marketing efforts. If you’re willing to be effective at growing your golf course, you need to back up your strategy with powerful insights that can only come from accurate information.

Luckily, today’s marketing tools allow you to automate your strategy by leveraging real-time data, helping you do the hard work of targeting and messaging in the background. Since all that information is tracked in one cloud-based system, monitoring performance and improving strategy is very simple. Click here to read the white paper.

 

The Golf Management Software Buyers Guide

Selecting a software provider is one of the most important decisions you’ll make for your golf course. The modern business landscape is shaped by software, therefore the success or failure of your operation can lean on the decision you make. 

his guide will lay out a clear path to understanding what you need from your new golf management system. You will learn about the important questions to ask when shopping for a solution helping you avoid sub-par providers. Make sure that you invest your money into a management software company that’s going to give you the right tools to make your golf club prosper.

Click here to read the white paper.

 

Tools

Yardage Book Design: Our Complete Guide [Free Template]

Have you ever felt lost on the course, not sure whether to lay up or put the ball to the back of green? Yardage books are vital for helping golfers understand the challenges a course presents, and how to play each hole.

Giving golfers the knowledge they need to be successful is essential for creating an incredible player experience while making your golf course more professional. Having a high-quality yardage book makes an immediate impression that your golf course is serious about the sport. Click here to access our tool.

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We’ve recommended Chronogolf by Lighspeed to a number of different operators. I feel very good about making that recommendation, you guys have done a great job of following through with everything that I told people you were going to do.

Aaron Gleason,
Walters Golf

Based on more than 100 reviews from operator wordwide.
Read them here.

Get a call.