Our Guide To Attending The PGA Merchandise Show In Orlando

Posted by Gabriel Camiré on November 27, 2019

What Is The PGA Merchandise Show?

The PGA Merchandise Show exhibit takes place between the 22nd and 24th of January 2020, however a demonstration day where professionals can test new equipment occur the day before the exhibition opens on the 21st of January.

The show is a perennial cornucopia of golf industry innovation. Each year, more than 1000 exhibitors and nearly 40,000 attendees descend upon the convention. Consistently overwhelming and little bit chaotic, the trade show is the perfect place to see all the new technology and products the golf industry has to offer.

Golf course operators also get the opportunity to network with a variety of suppliers, innovators, and thought leaders. All while getting an opportunity to get their hands on new golf gear, apparel, and of course a few useless inventions (think toilet golf, or the UroClub).

With such a massive event coming and going each year, it's easy for operators to get overwhelmed. That's why we put together this handy guide to help you get the most out of the show!

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Where is the PGA Merchandise Show?

The convention is held at the Orange County Convention Centre in Orlando, Florida. You may register here to be an attendee of the show. There are many hotels near the area since the convention centre plays host to many conferences and is located close to Disney World and Universal Studios.

 

What To Expect?

The PGA Merchandise Show is a sensory overload. It is the place to go if you want to see what's new and exciting in the golf industry. With over 1000 booths, you can expect to find anything you want or any person you want in the industry.

Compare products and find new categories to introduce to your pro shop floor, attend education sessions with respected keynote speakers, and network with industry professionals. Make sure to take your time to walk the 600,000+ square foot floor and take in the sights and sounds.

 

What’s New at Chronogolf?

This year, once again, Chronogolf will bring to the PGA show some new exciting features. Drop by booth #4015 to have a sneak peak of our newest technologies that will once again revolutionize the golf industry. PGA show attendees will be witnessing the very first demos of the Self Check-in app, a new module that is now available to automate the check-in process and cut down the wait time in the pro shop.

 

Must See Booths From Iconic Brands

Every year the big names go all out with elaborate and eye-catching exhibitions. Don't miss incredible interactive displays from industry staples like Titleist, Adidas, COBRA PUMA, and FootJoy. As always, I recommend checking out the novelty club car section, where you can see imaginative carts that defy the standard white buggy.

What PGA Merchandise Show isn't complete without a selection of silly novelty items in the new products section. Who knows, maybe you'll find the perfect gift item to display in your pro shop.

Finally, don't miss the buzzing Golf Channel booth where you can see your favourite anchors in person and rub shoulders with well known figures in the golf industry.

 

Show Up With A Plan

Trade shows are fun but they involve some hard work. You attend them because you are a professional so you should have some goals in mind before you show up. If you are making purchase decisions, make a list of vendors you need to meet. If you are looking at a new software system, book a demo with a product representative. Or, make a list of influencers you would like to meet to bring more attention to your operation.

Of course, it always helps if you can leave your bulky purchase order binder at home and use a cloud based iPad POS that can automatically create purchase orders, track inventory, and provide inventory analytics instantaneously. Make sure your analysis prior to the show is thorough and complete, it will help to know product category performance, margins, and inventory levels before walking into a vendor meeting.

 

Learn Something New

The best thing about attending the PGA Merchandise Show is the learning opportunities. Over the course of the event, many seminars will be held. Get valuable insights from well respected keynote speakers from the golf industry. Chances are you'll hear something you haven't heard before and you might meet someone new.

 

What Did You Miss At The 2019 PGA Merchandise Show?

Don Rea and Mike Loustalot held an educational conference on Tee Sheet Management 101. These two seasoned veterans know the industry very well and have put together a lot of research on analyzing data and executing in a golf operation. Don Rea is the owner of Augusta Ranch Golf Club. Mark Loustalot is the founder of The ORCA Report, a data analysis and advisory firm that specializes in monitoring golf course data and providing actionable insights.

Chronogolf also hosted its own mini-conference live from its own booth. We invited many operators who were attending the show to come and learn about modern marketing, retail, E-Commerce, customer loyalty, and automation strategies. 

 

2019 PGA merchandise show orlando

 

The #FutureGolfOps conference

In 2017, Chronogolf organized and hosted the #FutureGolfOps conference, where keynote speakers discussed the future of the golf industry. Famous speakers were present like Matt Welliver, Scott Merchant, Jim Koppenhaver, Jason Wilson and Stuart C. Lindsay. The room was full and a lot of subjects (Getting the most out of your data, Maximizing your mobile experience, Best practices with internet tee times and marketing, and Choosing a club management solution for your future) were discussed that day. Watch the full video of the conference!

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We’ve recommended Chronogolf by Lighspeed to a number of different operators. I feel very good about making that recommendation, you guys have done a great job of following through with everything that I told people you were going to do.

Aaron Gleason,
Walters Golf

Based on more than 100 reviews from operator wordwide.
Read them here.

Get a call.