Everything You Need To Know About Modern Golf POS Systems

Posted by Alex Lavoie on October 17, 2017

We know running a golf course ain't easy. When times get hectic you'll be thanking yourself for having a solid POS system in place. Having a modern golf point of sale (POS) equals a smoother operation and happy customers, that's why we put together this helpful guide to help you understand what needs a good golf POS will satisfy.

Golf has a long and rich tradition that has been important to so many people for centuries. Unfortunately, this long tradition has not always translated into modernization in the pro shop. In fact, many golf courses still use pen a paper to track their daily tee times, and courses who do use computers to manage their operations often find themselves using a buggy, outdated, and expensive tee sheet and golf POS.

 

Not all Golf POS systems are created equal

There are wide range of options available and the differences between each service are substantial. Some golf POS systems run on an expensive server stored directly at the golf course, which are only compatible with certain computers, printers, and accounting software. 

Modern golf POS systems have an open application program interface (API) which allows best of breed software to easily connect into the POS and help with marketing, accounting, and other aspects of golf management. 

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Slowly but surely the golf industry is modernizing

Since the advent of online marketplaces where tee times are bought and sold, and the popularization of tee time management software, technology usage in the golf industry is becoming increasingly important. There are wide range of solutions that exist, such as cloud-based golf POS systems and club management software. To make the best decision, golf managers need to understand what options best suit their needs.

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How a good Golf POS can grow your business

Before we get into all the neat features an amazing golf course POS system offers, let's talk about a few concrete examples we've observed from our customers in the past. Having a good POS means that aside just from enjoying a streamlined and efficient system, you can also:

 

1. Engage in stronger email marketing

Research has shown that fewer than 1 in 10 new prospects will make a purchase, while more than 6 in 10 existing customers will buy again. As a result, today’s leading marketers are no longer sending out generic email blasts, instead they’re “crafting consumer conversations.” Billions of emails are sent each day, so if you're looking to cut through all that noise, you need to engage with individual customers. 

The best golf POS should get with the times and send relevant communications tailored to your customers’ preferences. The email addresses you collect should be stored into a database, which you can then segment into groups that can be targeted with specialized messages. This kind of tailored marketing will allow you to reach more people in a more meaningful way, increasing the likelihood that someone will choose to make a purchase decision. 

Systems that use advanced email marketing will allow you to increase your open rates, click rates, and conversions. Gone are the days of wasting your time sending out emails that no one will open, you can now drive much more revenue to your course. 

 

2. Improve online promotion

Your golf management system should connect to your social media channels. That way, you can get the word out about any deals or promo codes you create right from the tee sheet.

This feature allows you to react to fluctuations in occupancy rates in real time. You'll be able to fill out your tee sheets on less busy days, turning your losses into gains. Social media is the ideal channel for these kinds of messages, as they allow for a quick dissemination of information, without crowding your customers' inboxes. 

 

3. Efficiently manage inventory

Studies have shown that retailers can lose up to 14% of customers due to products being out-of-stock. The worst part is that these losses can be completely avoided by getting rid of outdated methods for tracking inventory. You no longer need to manually count out every box of balls and pair of pants that you have in-store, all of this information will automatically be tracked, stored, and reported by your POS.  

Systems that track inventory in real-time will be able to give you actionable reports into which products are selling best, and which products your customer base doesn't want. You'll also receive notifications when the stock level of an item is running low so that you can place a purchase order. You'll be able to manage your pro shop in a much more sophisticated way, while reducing the headache of running an efficient operation. 

 

4. Track in depth reporting in real time

These days data is your best friend when trying to understand how to optimize operations, revenue, and inventory. Great golf point of sale systems provide powerful reports that update in real time. As a golf manager, you'll have access to:  

  • Reports that show tee-time utilization rates and revenue contribution per player category
  • Reports that show most profitable products, top-selling products, lowest-selling products, top-performing sales associates, busiest store hours, top brands, and online vs. in-store sales
  • Information for better decision-making, such as for purchasing and staff scheduling

 

5. Simplify employee management

It can be difficult to know which of your staff members are performing best without being on the pro shop floor. However, if you're spending your time watching over employees, you're not focusing on improving customer experience, marketing, and profitability. As a golf manager, you should be putting your attention into big picture tasks, and not into the tiny details of day-to-day operations. 

Your POS system needs to be able to track employee hours, sales, and performance all in one place. Know exactly which employees are best by tracking sales performance numbers recorded directly in the POS. You'll be able to level your top-performers by figuring out what they do best, and using them to teach any workers that are struggling to make sales. 

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Use this checklist to make sure you have the best golf POS

Before you start shopping around, you'll need a good understanding of what different golf course POS systems are offering. Take a look at this check list to better understand the features you are looking for.

 

For your Pro Shop POS look for:

1. Employee management

  • Track hours with easy employee clock in and clock out
  • Monitor sales by each employees based on category or item
  • Track performance between employees over any time period

 

2. Inventory management

 

3. Real time reporting

 

4. House accounts

  • Easily manage member house accounts
  • Integrates seamlessly with the tee sheet through Stripe
  • Easily manage payment information directly on the tee sheet
  • Receive timely notifications regarding payments

 

5. Theft prevention

  • Compare inventory levels versus the count recorded by the POS 
  • Use the member profile picture camera to capture photo ID
  • Manage employee rights and permissions
  • Regular security updates

 

6. Purchase order entry

 

7. Promote tee times on the Chronogolf marketplace

  • Use golf POS data to understand underselling tee times
  • Easily promote discounted tee times on the Chronogolf and TeeOff marketplace directly from the POS

 

8. Simple user interface

  • Customize all buttons on the sale page
  • Easily search for products, customers, and sales history

 

For your restaurant POS look for:

1. Employee management

  • Track everyone from servers, to chefs
  • Understand who is making better sales numbers
  • Simple employee check-in makes payroll management simple

 

2. Inventory management

  • Track every part of your kitchen stock
  • Easily view sales by menu item or category

 

3. Custom floor plan

  • Easily customize the floor plan display in the POS
  • Manage server areas directly through the POS
  • Simple interface that's easy for staff to learn

 

4. Custom menu

  • Customize the menu layout with colours, categories, and modifiers
  • Make ordering quick and easy with an iPad 

 

5. Self ordering POS

  • Empower your clients to create their own orders
  • Cut labor costs
  • Improve exactness and efficiency of the order process
  • Create a unique and modern experience for your customers

 

6. Real time reporting

 

7. House accounts

  • Easily manage member credit accounts
  • Integrates seamlessly with the tee sheet
  • Notifications regarding payments
  • View bills for restaurant and pro shop all in one place

Make sure your system is cloud-based

 

Manage operations from any device, anywhere

  • Enter your purchase orders at the PGA buying show
  • Track sales, inventory, and operations from home or on the road
  • Be more in touch with operations at the course

 

No on site server storage

  • Cut costs and storage usage
  • No expensive hardware to replace after 5 years
  • No installation or software requirements
  • Run the system easily from your browser

 

24/7 customer support

  • Get help from start to finish
  • Unlimited training sessions available for staff
  • Live chat support available 24/7 

 

Constant software updates

  • Fresh new features released every month
  • We take your suggestions seriously!

Get a Golf POS with Best-of-Breed Integrations

Marketing Software

 

Accounting software 

  • Integrates directly with golf POS inventory and sales data
  • Compatibility with all versions of quickbooks makes managing accounting activities easy

 

Property Management Services (PMS)

  • Golf courses that are integrated with resort management software will have no problem integrating our POS into their CRM software

 

Fully open API

Integrations

 

Now that you know what the best golf POS looks like

You have a had the chance to get a picture of what the best golf course point of sale system on the market looks like, it's time to evaluate your alternatives and make an important decision. These days, it's so important for your golf course to be modern, up to date, and ready to serve the young generation while being user friendly enough for older players.

Of course, you know your golf course's needs better than anyone else but, you need to make sure you have the best information available in order to choose the best option. Book a demonstration of the software we are sure suits your needs best, Chronogolf is offering a no pressure, no commitment opportunity to see our software in action.

 

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