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"Golf should be, at times, a 12 hole game" - Jack Nicklaus
This week our host Matt Welliver speaks with Miles Mortensen, general manager of The Links at Brunello.
It's safe to say that Miles operates his golf course in a revolutionary way. The Links at Brunello sells 13% of its tee times on a "golf by the hole" basis, meaning that golfers can come in and choose to play however many holes they want from 3 to 18.
The course also bills its memberships in much the same way. Like any other course, members purchase packages that offer tee times at a discounted rate, but package owners are billed for each hole played instead of each round.
Selling golf by the hole has been a very successful initiative at The Links at Brunello. The course has benefitted from an increase in occupancy, more interest from younger audiences and women, as well as a bump in food and beverage sales.
In the podcast, Miles breaks down all the positive changes that switching to this membership and green fee model has brought to his operation.
Learn why selling golf by the hole helped The Links at Brunello:
The way people consume entertainment is changing fast. These days, younger audiences have short attention spans and most people between 20 and 45 don't don't have time to play a 4 hour round of golf. That's why golf courses are switching to membership and green fee models that accommodate shorter rounds of golf. Furthermore, golf courses are beginning to offer more entertainment options.
If there's any golf course that embodies this change in culture it's The Links at Brunello. Hear why they believe in shorter rounds, diverse entertainment options, and better restaurant options now!
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We’ve recommended Chronogolf by Lighspeed to a number of different operators. I feel very good about making that recommendation, you guys have done a great job of following through with everything that I told people you were going to do.
Based on more than 100 reviews from operator wordwide.
Read them here.
Get a call.