How Antigonish Golf & Country Club Increased Revenue With the Help of Chronogolf

Chronogolf helped Antigonish Golf & Country Club:
  • Increased top line revenue
  • Grew online member bookings
  • Reduced phone call bookings
  • Grew membership sales
How Antigonish Golf & Country Club Increased Revenue With the Help of Chronogolf

Chronogolf is the complete system for any golf course. Myself, and our staff, enjoy the user friendly format and it is great for our members and guests. Chronogolf not only makes our club efficient, it also has helped grow our number of members. The live customer service chat line is like no other and they are always there to help regardless of time of day. If you’re not using Chronogolf, you’re wasting your time and money

Dave Deluzio, General Manager & head Golf Profesionnal, Antigonish Golf & Country Club

Antigonish Was Stagnating Because of Poor Technology

In 2014, Antigonish Golf & Country Club had gotten into a little bit of a rut. Membership was stagnant, rounds weren’t growing and staff was constantly tied up with handling phone bookings in the pro shop. Members and public players weren’t booking online so valuable sales staff was wasting time processing reservations instead of selling pro shop products.


Dave Deluzio, Antigonish’s General Manager and Head Golf Professional, had enough. Phone booking needed to shrink, revenue needed to grow, and the legacy software the club was using at the time needed to go. Deluzio needed more out of his system, something that was modern, featured advanced marketing tools, and could support online bookings through multiple channels.

How Antigonish Golf & Country Club Increased Revenue With the Help of Chronogolf

What Tools Does Antigonish Use?

How Antigonish Golf & Country Club Increased Revenue With the Help of Chronogolf

Chronogolf Updated Antigonish’s Marketing Strategy and Management Tools

It wasn’t long until Deluzio discovered Chronogolf Business and decided it was worth a shot. He liked it's cloud-based features and the fact that the company could build him a brand new website with a sleek and user-friendly online booking tool.

With the new website, booking tool, and golf management software platform to build his operations and marketing strategy upon, Antigonish was able sustain elevated growth between 2016 and 2017.

Today, Antigonish Golf & Country runs a much tighter operation. Pro shop staff can focus more on customers who are shopping for new gear instead of answering reservation calls, and members love the user friendly website and online booking tool. Most importantly, memberships are continuously growing and so is revenue.

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