At the time, Antognolla was using spreadsheets to manage members, tee sheets, accounting, and bookings. It was clear to Keith that better technology was essential to improve inefficient processes, improve service levels, and understand the business with better data analysis.
As an experienced industry professional, Keith knew a lot of the systems on the market. He was aware that he needed a Software-as-a-Service (SaaS) solution, and he knew any system he chose would have to be easy to set up, cost-efficient, serve as a platform for building a strategy, and most importantly work in Italian.
Very soon Chronogolf by Lightspeed stood out as a top contender for Antognolla, it was user-friendly and the company’s best-of-breed approach meant the golf course could freely add features and functions to slowly implement a better strategy, without imposing too many changes at once. An added plus was that the software was already in French and worked in Europe, so it could be easily translated into Italian and function well in the Italian market.
Antognolla Golf Course eventually settled on Chronogolf by Lightspeed and began an initial installation of the tee sheet, member management suite, and the online booking tool which integrated seamlessly with the new Resort website. With training sessions and the addition of an Italian dedicated customer support person, staff onboarding went very smoothly. Team members could see the value in the new system and immediately embraced the new changes, allowing them to focus on service and their guests.