Now the course could easily manage the emails it collected and improve its marketing efforts, especially because capturing emails was made easier through the course's shiny new Chronogolf-built website and online booking tool.
Soon, the pro shop phone quieted down, as players began making use of online booking. Customers liked the easy to use booking interface, and staff loved how intuitive and user-friendly the new POS was.
Three years later, the difference at Jackson National is "night and day," according to Dana Talkington, "it revolutionized everything we do." The old days of using pen and paper seem so far away. The course is now able to analyze data and make use of customer information to help its marketing efforts. Managing the two courses is much easier with a consolidated system, and being cloud-based gives Dana the advantage of managing her operation from wherever she is.
Today, processes at the course are very efficient. The organization has dramatically benefitted from the degree of interactivity that Chronogolf offers through the website, booking tool, tee sheet, and POS. With an interconnected system, the course now sells a variety of auto-renewing subscription memberships. Marketing has improved because the system automatically updates its email lists in MailChimp, and consolidates POS data throughout the entire system.