How Mystic Pines Established Itself in a New Market With the Help of Chronogolf

Chronogolf helped Mystic Pines:
  • Develop an online presence with the Chronogolf market place and a new website
  • Increase online bookings with a user-friendly tool
  • Add new memberships
  • Increase top line revenue

I would recommend Chronogolf by Lightspeed to anyone. Integrating was easy, quick, and simple. Even if you are used to an older system, changing to Chronogolf by Lightspeed is relatively easy. The results from switching have been incredible, just from using it you’ll wish you switched sooner. Quality comes with Chronogolf by Lightspeed, service comes with Chronogolf by Lightspeed.

Gilles Remy, Director of Golf, Mystic Pines

Mystic Pines Got Off to a Rough Start and Needed to Increase Marketing Visibility

Four years ago, in 2014, something rare and special in the golf industry happened. A brand new golf course opened.

Mystic Pines was facing immense challenges as it entered its first season that year. Most golf courses are closing, and yet these brave entrepreneurs had made the decision to open a brand new course on Mohawk territory south of Quebec’s largest city, Montreal.

To be successful, Mystic Pines would have to find channels that gave them reach into the wider golf market, and they couldn’t afford to have anything but a perfect and seamless experience for those precious first customers.

How Mystic Pines Established Itself in a New Market With the Help of Chronogolf

What Tools Does Mystic Pines Use?

How Mystic Pines Established Itself in a New Market With the Help of Chronogolf

Chronogolf Completely Revolutionized Management and Marketing Strategy

It became clear early on that Chronogolf by Lightspeed would be a good fit for the operation given its marketing capabilities and its ability to connect the course into a wider market. Mystic Pines took advantage of Chronogolf’s web agency and built a brand new, optimized website that came complete with a booking engine.

The booking engine made it simple for players to book online and interact with the community while simplifying processes in the pro shop. The phone wouldn’t ring constantly, yet through the app, players could see who was playing and the tee sheet was filling up.

Flash forward four years later and the course is a bustling operation, 2018 was a record-setting year. They built a brand new clubhouse and pro shop and rounds are only going up year over year. Between 2017 and 2018 they added a ton of new memberships which utlimately boosted topline revenue.

Mystic Pines attributes their success to tight management practices, a beautiful 9-hole course, and of course state-of-the-art software solutions provided by Chronogolf.

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