Chronogolf by Lightspeed has been outstanding from the start, the team is incredible, and the system is fantastic. We knew when we took over, we wanted a state of the art system, with excellent communication and marketing features. We also love how easy it is for the staff, training takes less time than ever and all our employees are impressed with how simple the system is to learn! Chronogolf by Lightspeed has exceeded our expectations. We are very excited to grow with them!
Morgan Kimmins, Managing Owner, Springfield Golf and Country Club
In the heat of a hot summer in 2018, two brave Phoenix, Arizona entrepreneurs were about to embark on a risky new journey. Morgan Kimmins and Rich Strozewksi had made the decision to collectively take over the operation of Springfield Golf and Country Club.
Taking over an Arizona golf course in June is definitely a challenge, but the new owners of Springfield took it head on. Both owners had extensive experience at some of the busiest clubs in the greater Phoenix area, so they knew that if they were going to be successful they would have to completely overhaul the operation
With their peak season quickly approaching, they needed to quickly build a robust and complete database of customers, which they could then communicate with efficiently.
Their old system came with a lot of issues: poor guest communication, sub-par database collections, and lackluster email marketing were holding the golf course back. Every month the team wasted hours in Excel by manually tracking monthly memberships and credit card charging. Clearly, it was time for an update.
What Tools Does Springfield Golf & Country Club Use?
to update restaurant and pro shop operations with modern POS and inventory management across multiple locations
to introduce multiple automated email marketing campaigns and improve reporting and analysis
to virtually eliminate time-consuming pro shop calls
Rich and Morgan had spent 15 years with different tee sheet and point-of-sale systems, so when it came time to pick which provider to go with, the choice was easy. Going with Chronogolf would allow them to greatly improve all aspects of the golf club including communication, marketing, and promotions. Tracking sales data and tailoring messages to different golfer segments was essential to the success that they experienced in the fall and winter of that year.
In the first 5 months of operations, the club saw an increase in the number of rounds and an increase in revenue generated. Many golf courses are struggling to maintain their current numbers, so experiencing that kind of growth in such a short time was truly incredible.
Rich and Morgan attribute much of their success to the new and improved customer experience they were able to create. With Chronogolf, they could introduce a brand new website, targeted marketing tools, a powerful tee sheet, a user-friendly online booking system, robust POS systems, and improved F&B operations.
Today, the golf course is consistently booking up its tee sheet and generating more revenue from better marketing tools and a streamlined pro shop and food & beverage operation.
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