How The Marshes Generated Record Earnings in 2018 With the Help of Chronogolf

Chronogolf helped The Marshes:
  • Increased online reservations
  • Implemented a successful voucher program
  • Regained control of tee times

To use the system, it doesn't take long to catch on. Everything is more efficient. It's accessible at any time. The team at Chronogolf by Lightspeed was extremely helpful, always on call whenever we needed them. I don't think it could have gone any better to be honest.

Derek MacDonald, Head Golf Professional, The Marshes

The Marshes Was Getting Cannibalized by Distribution

It was mid 2017 and Head Golf Professional, Derek MacDonald, wasn’t satisfied with the way his golf course was performing. MacDonald sensed that The Marshes, a well established public golf course in Ottawa, wasn’t getting the full value out its tee sheet. He didn’t have enough control over tee time pricing and golfers weren’t as loyal as they once were. MacDonald was afraid his course was losing potential revenue.

The Marshes needed a better solution that would give them full value for their tee sheet and offered multiple payment options. Pretty soon, MacDonald was ready settle to settle on Chronogolf: it had a fair distribution policy, didn’t require trade tee times, and came with the trappings of a highly advanced and modern cloud-based club management software system.

The only problem was that the tee sheet lacked one feature he needed to fully cover the scope of his operation, it didn’t have a fully integrated voucher system.

How The Marshes Generated Record Earnings in 2018 With the Help of Chronogolf

What Tools Does The Marshes Use?

How The Marshes Generated Record Earnings in 2018 With the Help of Chronogolf

Adoption Goes Smoothly and The Marshes Set Record Earnings in Year One

MacDonald decided to bring this issue up with his account manager and received the response that the company would implement this solution. Chronogolf could also see the value in implementing a better voucher system and quickly made plans to create one. Soon the feature was pushed and The Marshes was ready to sign for the 2018 season.

The new voucher system satisfied their needs completely and staff had no problem getting used to the new interface. As a club manager, MacDonald appreciates the cloud-based functionality since it allows him to manage his operation from anywhere. The pro shop benefits from less time spent on the phone handling reservations, and the robust integration with Lightspeed provides excellent POS and inventory management.

One year after signing, The Marshes is very happy with its decision. According to MacDonald, 2018 was their best year of earning. Instead of losing money to third party distribution, customers booked through the course's website, saving the operation thousands of dollars in fees and lost tee sheet revenue. Any worries about losing revenue to missed third party bookings has evaporated. Moving towards online bookings and away from distribution had no impact, except for generating more revenue.

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