Chronogolf Insight

13 Tactics to Increase Revenue at Your Golf Course

Increasing revenue is easier said than done. Fortunately, there are always a few actions your course can take to squeeze out extra revenue.

We've outlined 13 out-of-the-box strategies based on the four areas where golf course managers can generate more revenue:

  1. Green Fee Play
  2. Memberships
  3. Food and Beverage
  4. Pro Shop

Learn some creative money-making ideas that are easy to quickly implement now!

 

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Excerpt

Green Fee Play: No show rates are still a major pain point for golf courses. Without any added benefit, public golfers have no real incentive to honor their tee time. Offer small discounts on off-peak hours in exchange for credit card payment upfront. This gives the golfer just enough incentive to commit to the tee-time, and it also pushes traffic to your off-peak hours.

Memberships: Would you sell guests certain member benefits? Guests will often pay market rate for normal member services – like locker rental, club care, or charging privileges – for the chance to sample and experience the club. You will control the days and times of availability and the price for these privileges. This is an easy way for certain membership candidates to “sample” the club, and slowly integrate your facility into their lifestyles.

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Tyler MacEachern, Director of Golf Greensmere Golf Club.

"Every so often, I have to go back to our old system to run a report or look up an account and that’s when I realize how much Chronogolf and Lightspeed has improved everything for us — sales are made faster, it’s flexible and dynamic."

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