Scott Merchant is a co-founder of GolfBook, a tee time distribution platform for the golf industry powered by CBS Sports Digital. Prior to founding GolfBook, Scott was a charter employee of Fore! Reservations, the golf industry’s leading tee sheet software provider. Mr. Merchant was with Fore! Reservations since 1999, helping to build the company from start-up phase to market leader. With more than 25 years of experience in the golf industry, Scott is a software and marketing specialist, golf enthusiast, and expert on golf and technology.