How Antigonish Golf & Country Club Added $64,000 In New Memberships In One Year With Chronogolf Business

In 2014 Antigonish Golf & Country Club had gotten into a little bit of a rut. Membership was stagnant, rounds weren’t growing and staff was constantly tied up with handling phone bookings in the pro shop. Members and public players weren’t booking online so valuable sales staff was wasting time processing reservations instead of selling pro shop products.
$64,000
in new memberships in one year

Chronogolf is the complete system for any golf course. Myself, and our staff enjoy the user friendly format and it is great for our members and guests. Chronogolf not only makes our club efficient, it also has helped grow our number of members. The live customer service chat line is like no other and they are always there to help regardless of time of day. If you’re not using Chronogolf, you’re wasting your time and money

Dave Deluzio, General Manager & Head Golf Professional, Antigonish Golf & Country Club

Dave Deluzio, Antigonish’s General Manager and Head Golf Professional, had had enough. Phone booking needed to shrink, revenue needed to grow, and the legacy software the club was using at the time needed to go. Deluzio needed more out of his system, something that was modern, featured advanced marketing tools, and could support online bookings through multiple channels.

It wasn’t long until Deluzio discovered Chronogolf Business and decided it was worth a shot. He liked its cloud based features and the fact that the company could build him a brand new website with a sleek and user friendly online booking tool.

With the new website, booking tool, and golf management software platform to build his operations and marketing strategy upon, Antigonish was able sustain elevated growth between 2016 and 2017.

Between those years the course:

  • • Generated $60,000 in additional top line revenue
    • Grew online member bookings 9%, with a 1% and 9% reduction in public and member phone bookings, respectively
    • Launched a brand new SEO optimized website
    • Grew membership sales by $64,000

Today Antigonish Golf & Country runs a much tighter operation. Pro shop staff can focus more on customers who are shopping for new gear instead of answering reservation calls, and members love the user friendly website and online booking tool. Most importantly, memberships are continuously growing and so is revenue.

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