Del Ratcliffe was starting to get fed up. As president of Ratcliffe Golf Services, a five course Charlotte, NC based Multi Course Operator, he wasn’t seeing the kind of turnout he wanted at his courses. What made matters worse was the lack of returns his marketing was generating. Following up with customers after their rounds was too time consuming, and it was much too difficult to send personalized emails and target them based on the channels from which customers were coming to the business.
In the past we really haven’t been able to achieve dramatic increases in play, because we were not consistently marketing to those golfers in the way that they want to receive information. ChronoPitch truly has the ability to change that formula. It has the ability to create a world where we can get the marketing message to the golfers that they want to hear, and one that gets them to take the actions that we want them to take.
Del Ratcliffe, President, Ratcliffe Golf Services
Del could tell there was a major problem with his email marketing strategy. He needed to end his untargeted “pray and spray” email blasts and replace them with something different that could target customers with personalized messaging that was based on the customer’s actual relationship with his golf courses.
Del quickly discovered that in 2008 there wasn’t any marketing software available that was built from the ground up by and for the golf industry. So, he set out on a decade’s long journey to build his own golf course marketing software. These realizations would soon spark the formation of what ultimately become ChronoPitch, Chronogolf’s new marketing automation software
Today, ChronoPitch has revolutionized the way Del and many others run their golf operations. Each of Del’s five operations currently run several automated email marketing campaigns that are triggered by the golfer’s activities and actions including birthdays, customer loyalty point balances, defector “win-back” campaigns, reminder campaigns and much more. The software can even tailor campaigns specific to customers who booked through a third party, over the phone, or through an online booking tool.
Across his five operations, Del saw his open rates increase to 30% with a click-through rate of 5%, sky high numbers in an industry that typically sees open rates at just 4%. Best of all, achieving these results takes almost no day-to-day work. Aside from the set up time, the emails send automatically in the background every day.
ChronoPitch helped Ratcliffe Golf Services:
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