How Walters Golf Management Increased Food & Beverage Sales and Streamlined Management of 9 Golf Courses In One Year With Chronogolf Business

By the end of 2017 Walters Golf Management had reached a crossroads. Managing its 12 golf courses dispersed across St. Louis, Missouri had become increasingly difficult due to a dated, disconnected, and unintuitive legacy system. Aaron Gleason, Vice President of Walters Golf Management, had grown tired of working with the antiquated software that couldn’t integrate with any modern POS, marketing or accounting applications and wasn’t accessible in from the cloud.

 

Being cloud-based is a big advantage. Not having to invest into hardware, not having to worry about whether my server is up to date, it’s been very beneficial. We’ve recommended Chronogolf to a number of different operators. I feel very good about making that recommendation, you guys have done a great job of following through with everything that I told people you were going to do.

Aaron Gleason, Vice President, Walters Golf Management 

Aaron needed to exchange his outdated, server-based system for something that could keep up to date with modern technology, grant access to modern marketing and management tools, and provide more freedom of mobility to his golf professionals. It wasn’t long before he settled on Chronogolf as the best option for bringing modern connectivity to his operations.

Over the ensuing off-season, Walter Golf Management managed to easily migrate 9 of its 12 of courses on the Chronogolf platform. Training and on-boarding was so simple that Aaron himself was able to rapidly complete most of it on his own with the help of Chronogolf’s highly responsive customer success team. 

Almost immediately, the management company grew an appreciation for the interconnectivity that cloud software provides. The ability to manage 9 operations with reciprocating memberships between each property from a centralized data base reduce many management headaches by ensuring that data between courses was always current and fully up to date.

Today, Walters Golf Management has seen a 5% to 8% uptick in food and beverage revenue across its facilities because of the ability within Chronogolf to send messages to players directly from the tee sheet. Walters Golf has had success with sending food and beverage promotions to golfers who are actively playing on the course, and they are seeing a real response to this easily applicable marketing strategy.

Due to Chronogolf’s best-of-breed integrations Walters Golf professionals are now empowered to work with more mobility. Professionals can now access the tee sheet from wherever they are located and they are able to use Xero Accounting for managing expenses, payroll, and operations related accounting. Implementing modern Lightspeed POS systems has simplified pro shop and food and beverage operations.

Aaron finds that while the software can do complicated tasks like provide detailed reporting and analytics, the user-friendly interface makes the system simple for just about anyone to use, including retired and seasonal workers who often need help and training each year.

Chronogolf helped Walters Golf

  • Onboard 9 golf courses in less than a few months
  • Improve food and beverage revenue by 5% to 8% with SMS marketing
  • Save time with mobile access to the tee sheet, expenses, and accounting
  • Implement modern POS systems in its pro shops and restaurants
  • Simplify management of reciprocating memberships between operations

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