Pro Shops are feeling the squeeze. From one side, large online retailers are offering discounts few brick and mortar shops can compete with. From the other, competing courses in the neighborhood are carrying the same or similar merchandise.
Independent pro shops today are finding their own groove, offering more than low prices and generic product selections. They’re creating a unique identity for themselves, perfecting their customer service, and curating hard-to-find merchandise that attracts – and nurtures – a loyal golfer following.
And it’s working. Studies have shown that golfers are willing to pay more for less hassle. One recent survey of 2,000 golfers showed that 83 percent were willing to spend more on a product or service if they felt a “personal connection to the proshop.” […]
The complete golf management software
Unlock the full potential of your golf course with our powerful tools.
No downloads. No servers. No hardware investment.