Getting Up To Par With Social Media At Your Golf Course

Social media platforms represent a major opportunity for golf courses to efficiently expand their reach while increasing customer engagement. This white paper breaks down strategies for increased audience engagement on every major social media platform. If you need help developing a clear social media strategy for your golf course, this is an excellent starting point.
Topics Covered:
  • Why is social media powerful?
  • Building a social media strategy for your golf course
  • Overview of Facebook, Instagram, Google, Yelp, and others
  • Marketing tools for supporting a social media campaign
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Excerpt from Getting up to Par with Social Media At Your Golf Course

"28% of all golfers belong to the millennial generation, and that number is only going to continue to grow as the 18 to 34-year-old demographic enters spending maturity. If you want your golf course to prosper, you need to target this segment through social media, one of the most influential channels.

According to a study conducted by Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Comments, likes, and shares are the online version of those recommendations. If someone tags one of their friends in the comments of a video you posted, they’re giving you exposure and communicating their interest and trust in your brand with their circle.

The Nielsen study also found that 70% of consumers trusted online reviews, making these reviews the second most trusted source, second only to in-person referrals. The key to gaining positive reviews is in accessibility and responsiveness. You need to set up your business pages on as many review sites as possible (we’ll go more in-depth on this later) and you then need to politely respond to those reviews on a regular basis."

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To use the system, it doesn't take long to catch on. Everything is more efficient. It's accessible at any time. The team at Chronogolf was extremely helpful, always on call whenever we needed them. I don't think it could have gone any better to be honest.

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Head Golf Professional The Marshes

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