Loyalty rewards have to be meaningful and special.
Not everyone comes to the golf course just to play golf. For a lot of people, the thing they enjoy most about golfing is its social aspect, the beers after the game, enjoying nature with friends. Some clients aren’t in it for an athletic experience. Instead, they are in the market for entertainment. So, keep this in mind when creating loyalty rewards and incentives.
When a loyal customer has passed a certain usage threshold and deserves some kind of reward, don’t just offer a one size fits all solution. The entire point is to make your valued customer feel special, so let them choose how they want to be rewarded. A good variety of options include a free round of golf, a round of free beers, a month’s worth of free towel service, a special discount in the pro shop, even a free t-shirt or hat! There are many different ways to make your loyal customers even happier.