Email Marketing for Golf Courses: A Complete Guide to Getting Started

Just like any software purchase, you need to do your due diligence and shop around. Here are a few checkpoints you should be looking out for:

Ease of use

For email marketing software, simplicity is key. You should be able to create your first campaign in a matter of minutes. Sign up for free trials, test a few vendors out and see which one is easiest to use. If you have staff that needs training on this, you want them to be able to pick it up as fast as possible.

Automation

You want to stay in touch with your golfers on a timely basis. Sending automated emails based on specific dates can be a huge time saver. For example, when membership end dates are approaching, you can set up an automated campaign that sends reminders to your members to renew.