How Smart Golf Managers Use Business Intelligence To Grow Their Operations

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Excerpt

Have you ever wished there were more ways to communicate personally with your entire audience of customers? The research tells us that simple email blasts and mass texts don't work very well anymore, they’re too impersonal and they don’t cut through the noise in our inboxes.

What if there was a way to send highly specific and personal emails to all the customers in your database? Communication is so much more effective when you can send someone an email or text that is based on what booking channel they used to book their round, how many rounds they play per year, what their spending habits are or where they are located. With modern CRM software, this dream is a reality.

CRM software takes the customer data you have in your customer base and puts it on steroids. With a good CRM, you can keep a ton of data on each customer and use it to segment your messaging. Go beyond capturing email, name, and phone numbers.